Why a Niche Focused Carpet-cleaning Business Is Best
When starting any business, it’s important to understand exactly what you’re offering. While this may seem like a given, many small carpet cleaning companies fail to specialize their services. Not only can an unspecialized small company make customers distrustful, it can also wear a company thin.
Offering a glut of services may initially seem like a good thing since it means you will capture clients from a variety of sections, the opposite is usually true. Proper marketing techniques show that people trust companies more who specialize and focus on one main thing. When it comes to carpet cleaning, this can be usually categorized in two ways: residential or commercial.
Residential carpet cleaning usually covers anything from cleaning wall-to-wall carpeting; to stair tread carpeting, to rugs, to upholstery. This means that a carpet cleaning business focusing on residential services should invest in carpet cleaning equipment that helps make their job easier. Portable extractors and upholstery cleaning equipment will both be important components you should have in your inventory. This will permit you to navigate around a home’s turns and obstacles more easily.
If you are focused on commercial carpet cleaning, you will require carpet cleaning equipment that is can so large swaths of flooring efficiently and in as little time as possible. You will have more ground to cover, but less obstacles, so something like the Rotovac Ranger Portable Extractor will work well for you.
Whichever side of the business you decide to specialize in, make sure your customers and clients know exactly what you specialize in and what you can offer them. There’s nothing worse than coming across a small business that offers little information on their services, experience, or price points. Don’t make your potential customers work for their information!As your business expands, you will be able to add in both residential and commercial carpet cleaning services.